Research suggests that some of us think of our future selves as strangers. This disconnection creates an "empathy Gap" with that "future stranger" that could influence our present decisions and our progress toward our personal goals. This means that "present Pablo" wants to be fit someday, but today, he eats that KFC bucket and skips gym in part because of how… Continue reading What can you do today to be the company you want tomorrow.
As I think of how organizations communicate with customers, and how we as customers want to be treated, I believe there's something very clear: We want genuine human connections. Organizations that understand this reality become intentional in humanizing their brands through their communication, shifting from wordsmithing tightness and legally-appropriate copy to a style that could… Continue reading People, not robots: Thinking of how we speak and write
Pablo Borbón 